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Plus maybe businesses have their hands full with trying to make money in English. But consider that if you are only selling to English speaking people, then you happen to be ignoring close to 80% of online users around the world. That is a huge number of people and can mean a tremendous increase in business. That is immense traffic and profit potential, and just imagine that you are losing out on it, right now.

Yes, needless to say it will require effort to make essential changes at your site for an audience that is multilingual. But if you do it the right way you can open many new marketing and profit possibilities. Most likely the biggest obstacle for many small businesses concerns content translation. One thing you should never do, though, is use translation software including Google Translation. So then simply locate freelance translators, and that is not hard to do, and try to find the best rate. But don't forget that you need not translate all of your content. Consider translating some of the most significant features of your site and marketing.

Also, another point about translating subject material is to make sure you do not accidentally undermine your efforts. This concern is about speaking to other markets, and people, in the suitable way. For example, many times you can easily get by with a somewhat informal style of writing and expression in the US or even in other English speaking places. But that does not hold true for some countries, and informal writing will not likely be well received. So the ideal approach is to be conservative and professional with your translations.

Here is something that very many people in small business do not understand about other languages and search. People using search engines in other places and cultures will use terms they normally use in everyday life. So a keyword phrase that is a very strict translation may not be what is used in search. There is a clear implication as it concerns search engine optimization, and your material needs to have the appropriate translations for your keywords. That is why software translations are essentially useless in this situation, and you have to use a competent translator to help you out.

There has long been some talk about domain names for foreign markets, and the issue is using a country code domain or basically something like a subdomain. The usual argument for using a top level domain that is specific to a country has to do with local search concerns. However, you can very easily find yourself with various problems when you start doing that. There are additional costs for website names as well as chances you can have your site served to the wrong areas. So a very common recommendation is to utilize your English top level domain name and either a subdomain or a directory style suffix at the end.

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