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A well known magazine estimated that the Star Wars franchise, from the actual time it began in the late seventies, had earned more than something like 20 billion dollars in revenue, and with six big screen success stories, no less than three spin-off films, five certified television shows, along with a huge number of books, comic books, and games, it's no surprise. What may be a big surprise, though, is that when Star Wars creator George Lucas finished the first motion picture, he was over-budget, out of time, and convinced the film would certainly be a flop. Early screenings from the movie did little to improve Lucas' ideas that the actual film would be any kind of success, but when it was eventually released during the summer of 1977, the movie earned nearly 7 million dollars in its first weekend. It's considered to be the 2nd highest profitable film ever.

As you can probably imagine, the Star Wars toy and merchandise franchise has developed considerably since Christmas of 1977. From additional action figures to models, play sets, and light-sabers, the vintage Star Wars toy marketplace had everything. As Episodes V along with VI were released, more toys hit the marketplace. T-shirts, bed sheets, toothbrushes, combs, and also watches ended up being all part of the marketing campaign as well.

Following the release of Return of the Jedi, though, the Star Wars marketing and advertising machine slowed significantly. Folks seemed to think the Star Wars marketplace was nearing the end. Nevertheless, in the later 1990s, a whole new line of Star Wars action figures was released. Dubbed "The Power of the Force" series, these green carded figures created a whole new generation of lovers, and with the release of the special edition of the initial trilogy, and also the subsequent release of Star Wars Episode I to III, the marketing and advertising machine kicked back into high gear.

Nowadays there is certainly so much Star Wars memorabilia obtainable for present day collectors. Much of the Star Wars memorabilia out there can be very easily found on auction web sites.

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