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There are tons of paid blog networks out there that promise unlimited backlinks and a lot improved search engine rankings, all for almost no effort from you. They can cost from $30 a month to a few hundred per month but are they definitely worth the money? Consider a few of the pros and cons of these services.

The theory behind these blog networks is to allow you to create backlinks along with other websites without needing to beg and grovel along with other webmasters. Some services began as private networks although some were established to be sold as a service in the first place.

The idea is that you can post your posts to these blogs and can include links back in your various other websites. This might help both with indexing for newer sites with increasing search engine rank with the additional backlinks.

Needless to say, the big benefit is it's all handed to you on a silver platter - there's no searching for sites that can link back to you. You can post whatever content you need, including whatever anchor-text links you need, as long as you adhere to the rules from the blog network.

In fact, you'll get varying levels of value from these networks. A lot of them, especially on the cheaper end with the price spectrum, comprise low-PR sites which do not really have a great deal of "link juice" to pass along for your site from the links you add there. Other networks have more powerful sites however you generally pay a lot more money to participate them.

It is also debatable whether links on blog networks offer much value, no matter the quality of the sites. There isn't any doubt that they will get acquired quickly from the search engines, and will help speed up indexing. But on most of these blogs, this page (and link) will wind up on a deep archive page with minimum Pagerank once it drops from the first couple of pages.

Another serious problem is how transparent your blog networks are. In the end, if a Google employee can join the service and simply identify all the blogs inside network, it wouldn't take much so they can completely discount all of the links on sites.

These types of blog networks perform well included in a larger traffic strategy, however, if you have used them as your primary source of links you will most probably be disappointed.

And if you do join one, make certain they don't share every one of the sites inside network. Ideally you'll need a system it doesn't show you web sites, but handles the posting for you.

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