Now that you have a few articles under your own belt and have a handle on basic strategies for selling them, it is time to take a step up and tackle some advanced article marketing skills. These activities will take your own article marketing efforts to a whole new degree:
1. Approach editors directly.
Once you have proven your ability to put out high-quality articles on a consistent basis, it's time to see if you could bypass the middleman (the article directories) and provide regular content to a publication, blog, or internet site. Locate editors of publications or blogs in your niche. Pull together a short list (with links) to a few of your favorite pieces that would be fitting for their audience, and e mail them a short note introducing yourself, presenting the links to your material, and asking if they would be interested in receiving regular, exclusive content material from you for publication. The benefit for them is that they know they could count on quality content that isn't appearing elsewhere on the Web; the benefit to you is that you can reach a target market frequently, thereby compounding the "professional" effect.
My favorite resource that teaches this technique can be found at:
ebookprofitscoach.com/how-to-weblog-tour.php
2. Include proper keywords.
Keywords are words or phrases that a potential reader would use in an internet search engine to look for information on a particular topic. By utilizing keywords, you have a greater chance of someone being connected to your article from an online search engine, thereby potentially increasing the site visitors to your website.
The key to keywords (pun intended) is to think like your reader would think. For instance, if you want to draw folks to your handmade greeting card site, you might wish to include keywords and key phrases in the article and title such as:
greeting cards
greeting card use
sending greeting cards
occasions to send greeting cards
choosing greeting cards
handmade birthday cards
anniversary cards
While key words are no guarantee that the article will become the number-one ranked link on Google, it will definitely help people find you in the vast wasteland of the World wide web.
3. Re-use your articles in different media formats.
Once you have a group of targeted articles, re-use them by recording them as audio or video and releasing them online. Some individuals simply respond better to different forms of communication, therefore by providing a variety of media types, you expand your reach. It's simply another way you may connect with your target market in the way they like.
Article marketing is a rich and complex strategy for drawing your audience to your webpage. There are so many different ways to continue to market your very own articles that you could spend all of your time finding new ways to leverage the work you've already created. The best part is, there is something for everyone!
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