We are being told, by all and sundry that has even a slight vested interest, that the latest innovation in home entertainment may be 3D enabled tv. You can take it as gospel that you will be able to buy a 3d capable tv well before this year end.
For anyone that might be old enough to hark back to the pretty shocking attempt at a 3-d film, Jaws 3, back in '83, it will be no bombshell that the technology dates back to well before that. Things have ghange such a lot since then. The latest release and box office success of films similar to Avatar and Monsters vs Aliens, both of which commanded a much better ticket end cost than a 2 D transmission and the proposed big budget releases in 2010 of Tron Legacy, Shrek Forever After, Alice in Wonderland 3D and lots more highlights the consumers are taking to this technology this time round.
The big consumer electronics makers have recognized this and the Consumer Electronics Show, held in the early part of this year, turned into nothing more than a bit of 3-d one up-manship on the part of these companies. Everywhere you looked the likes of Panasonic, LG, Sharp and Samsung were revving up their floor shows with their mantra apparently "mines better than yours", with Panasonic taking bragging rights by means of their fantastic 150 plus inches of plasma 3D screen. They all show cased new models geared up for release this year also Sony do have its 3D ready Bravaria television for sale right now.
One of the major gripes regarding 3-d in the past has centered about the image flicker. It does appear hd television 1080p coupled with the latest creation of LCD 3-d goggles has put paid to the problem. These most up-to-date 3-d glasses are a far cry from those blue/red lens types used in those early days. They retain power-driven shutters that are synced, using radio waves, with the predictable left and right eye view. These can also now be brought with Bluetooth technology as I noticed them being promo'd at the event.
Accordingly we own the 3d flat screen tv, we have the 3D LCD specs both working as one, but what about the subject matter? '10 will be the year which 3-d distribution becomes main stream. At hand are a number of big media companies working relentlessly to drive the technology forward and not simply for people with bottomless pockets. They needed to go with the commitment of the manufacturers to release this directly to the masses or once again it stood a likelihood of stalling before it truly gets started. Sky broadcasting are well into their trials and I would not be surprised if their probable autumn '10 launch isn't pushed forward, with their sporting broadcasts of some of the key summer sporting events making it on to 3-d. Across the pond ESPN have plans for in the area of one hundred broadcasts during '10 in 3D. Put those in sync with the tri-corporation partnership involving Sony, Imax as well as the Discovery Channel to supply consumers with 3-d broadcasts and you can see this is going to transpire very quickly.
It goes without saying nevertheless the LCD 3D TV marketplace is going to get pretty frenzied and the customers choice of which, what and where to buy a 3D TV shall simply get more difficult as time goes on, since we all know that historically this occurs.
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